Why Use Music?

 Music helps people connect with your brand.  That's a fact.  Music can be used to create an emotional bond you can use to influence customer behaviour such as increase spending, length of stay and encourage brand loyalty.

The Research

In 2009 Entertainment Media Research conducted extensive research into the impact of music on businesses.  The results of this initial research show that the vast majority of consumers and employees like hearing music, and that a business using it creates a better atmosphere and impression of itself.

The survey also shows that using music in businesses and in public places can generate positive results for companies and for the people working in them.  Some highlights from the survey:

Retail

	of people say they prefer shopping in stores that play music and, of that percentage, 23% claim they would be prepared to pay 5%more for goods if music was being played.
	say a store that plays good music is much more inviting

Restaurants & Cafes

	of people say they like to hear background music when they eat out
	say good background music would make them more likely to revisit the restaurant

Bars and Pubs

	of respondents said they liked a bar with some background music
	of drinkers said they would buy another drink if music people enjoyed was being played

Music in the Workplace

	say listening to good music at work makes them much happier
	1 in 3 employees are less likely to take time off sick if good music is being played at work. The workplace includes offices, factories and warehouses