75% of hotel guests like to hear music in the lobbies, bars, restaurants and public spaces*
Of course there s no single perfect playlist for a hotel. Compiling the ideal hotel playlist takes time and understanding. A music stylist must take time to understand the hotel brand, its location, guest demographics in order to create an atmosphere where guests can”t help but enjoy themselves.
A single or random approach to playlist creation throughout the hotel doesn”t work. Music that keeps the bar alive at night will annoy breakfast diners in the morning. This may seem obvious but I can”t tell you how many hotels make this mistake. Often this is down to the hotel not having a solid music policy and allowing staff to select the playlist. Invariably, the hotel employees choose music they like rather than music fitting for the hotel brand.
Keep the beats to a minimum over breakfast. Use mellow tunes from a range of music genres such as classical, electronica, mellow pop and so on. Ultimately, the style of music you or your music stylist selects depends on the demographics of your guests. A thorough understanding of age range and nationality will make your job easier.
61% are more likely to consume more food and drink when they hear music they like in a hotel
The latest research shows that playing the right kind of music in bars, restaurants and lobby caf has a positive impact on food and beverage sales. If hotel guests” experience is enhanced by a well thought out soundtrack they will linger longer and spend more. The perfect hotel playlist is a mix of *Music Works 2012 survey on the benefits music can bring to business.
Hotel Playlist : created for a luxury resort in Africa
*Music Works 2012 survey on the benefits music can bring to business