[vc_row][vc_column][vc_column_text]75% of hotel guests like to hear music in the lobbies, bars, restaurants and public spaces*

Of course there s no single perfect playlist for a hotel. Compiling the ideal hotel playlist takes time and understanding. A music stylist must take time to understand the hotel brand, its location, guest demographics in order to create an atmosphere where guests can”t help but enjoy themselves.

Multiple Playlists

A single or random approach to playlist creation throughout the hotel doesn”t work. Music that keeps the bar alive at night will annoy breakfast diners in the morning. This may seem obvious but I can”t tell you how many hotels make this mistake. Often this is down to the hotel not having a solid music policy and allowing staff to select the playlist. Invariably, the hotel employees choose music they like rather than music fitting for the hotel brand.

Breakfast Playlist

Keep the beats to a minimum over breakfast. Use mellow tunes from a range of music genres such as classical, electronica, mellow pop and so on. Ultimately, the style of music you or your music stylist selects depends on the demographics of your guests. A thorough understanding of age range and nationality will make your job easier.

Increase Sales

61% are more likely to consume more food and drink when they hear music they like in a hotel

The latest research shows that playing the right kind of music in bars, restaurants and lobby caf has a positive impact on food and beverage sales. If hotel guests” experience is enhanced by a well thought out soundtrack they will linger longer and spend more. The perfect hotel playlist is a mix of *Music Works 2012 survey on the benefits music can bring to business.

Hotel Playlist : created for a luxury resort in Africa

Music for Hotels – pool bar 1 by Audio Sushi on Mixcloud

*Music Works 2012 survey on the benefits music can bring to business[/vc_column_text][/vc_column][/vc_row]

[vc_row][vc_column][vc_column_text]Music does not shelter you from rain, you cannot eat, drink, or mate with it, and it does not vanquish predators. Despite the intangibility of music, human beings have always prized it and they invest significant effort, time, and money to create it. There are several reasons why you should use background music in your pub.

Pub background music is important because it keeps people in your pub, which means they will drink more and consequently make you more money. Music keeps people in your pub because brain imaging in research has shown that emotional music engages the brain’s reward system. The brain imaging shows that “peak emotional moments” in music leads to the release of dopamine, a neurotransmitter that is essential for signalling in the brain. Without delving into neuroscience, music creates that “feel good” feeling and gives patrons a sense of happiness.

According to research by CGA who are pub-data specialists, pubs that have background music make 44% more money on average compared to those that do not. This figure rises to 60% over the weekend. Some people go to pubs is to listen to music that is professionally selected, music that they may not have heard at home or in the workplace while others go to pubs to request music that they may not have at home. This explains why jukeboxes have survived for so many years.

You should use pub background music because it allows you to build a character for your pub. As an example, if you want to target people over the age of 50 (who are more likely to spend money than teenagers and those in their 20s), deliberately select music that is 20 year old.

Background pub music is important because it encourages conversations. Patrons will not communicate comfortably if there is no background music and the people on the next table can hear exactly what they are saying.

According to a 2008 report titled “Alcoholism: Clinical and Experimental Research” by Nicolas Gueguen who is a professor of behavioral sciences at France’s Université de Bretagne-Sud, on average, people ordered 2.6 drinks and took 14.5 minutes to finish each drink when bar’s music was at 72 decibels and an average of 3.4 drinks which took 11.5 minutes to finish each when the volume was turned to 88 decibels. You could use the same strategy of fast-paced music to increase the quantity of alcohol consumed and the drinking rate.[/vc_column_text][/vc_column][/vc_row]

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Struggling with your retail Playlists?  Need an Expert?

One of the best features a store or restaurant can offer to their customers is music.  It has been proven that music for retail actually helps to put people in the mood to shop and spend money.  Music relaxes people and puts people are naturally stressed at ease, making it easier for them to enjoy shopping.

The right kind of music will keep customers in-store

The problem, however, with many retailers, they do not know the right music to play or don’t have the time to compile a winning retail playlist.  Often the staff are left in charge of the music selection and  play inappropriate music that chase consumers out of the store rather than lure them in to shop.  Understanding the appropriate in store music is important for the success of your business.

Award Winning Music Consultancy

Audio Sushi is an award winning music consultancy that can provide you with the most professional and appropriate style of music for retail stores.  Their service is unique, but highly needed.  In a market that is economically strained, motivating customers is a key component to the success of business, and music helps to put customers in a buying mood.

How the music for retail system works is easy.  A survey is taken about the type of music you like and do not like.  The survey is easy and does not take a long time to complete.  Once the survey is complete, In Store Music System experts analyze the results and compile a customized selection of songs that are based on the type of music you prefer.  It is simple and easy and professional.  After your music is customized, you can change it if newer more catchy songs come out. By using In Store Music Systems you are creating an ambiance for your consumers.  It is not only a way of getting them to buy it is also helping the customer to relax because music has that underlying power to sooth the mind at every level.  Investing in putting a mix of music together for your store is not only a good investment it is good business practice.  In addition to the music selection, they will help you determine what volume is best for your store.  Music that is set too loud will make consumers want to leave and music that is too dull and cannot be heard is not very effective.  Finding the right volume is important as well.

Your store deserves the best chances to thrive and adding background music to the store will only create a more positive environment that people will want to come in and shop.  Do not delay any longer, call In Store Music Systems and get started on your new music selection now.

Audio Sushi Contact Details

Call Audio Sushi for a quote on:

London: 0203 2878646

Melbourne: +61 (03) 9013 6221 or email: music@audiosushi.com

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[vc_row][vc_column][vc_column_text]Music for Retail Stores – In Store Music

Audio Sush provides high quality, customised playlist for retail stores in the UK, Australia and USA.  Our fully automated background music system takes the hassle out of music selection.  Our vast music library will create a unique in store experience for your clients and help boost sales.

Call or email us to discuss your background music needs or vist the background music section on our website.

UK / Australia/ USA: music@audiosushi.com

UK : +44 (0) 203 2878646

Australia:  +61 (0) 3 9016 0524

Background Music For Retail

As any music fan will testify, listening to a particular style or piece of music can alter moods. Whilst music is typically enjoyed for leisure purposes, retail business owners are also aware of how the atmosphere within their stores can influence their customers’ spending habits. Research has shown that the music in retail environments can have a huge impact on the amount of time people spend browsing, and consequently how much money they end up spending. Even students in business schools explore the use of music in increasing customers’ buying behaviour. Music for shops obviously varies depending on the type of establishment and the nature of the clientèle. For example, music shops will usually play the latest popular releases very loudly, whereas bookshops tend to play relaxing music at a lower volume to enable their customers to read and browse books. A retail business owner must have a good understanding of the types of customers who frequent their stores if they are to choose the correct types of music to be played. It should not be underestimated how important a business decision this is. Correctly chosen music for retail stores can result in customers having a pleasurable shopping experience. This will not only encourage them to spend more time in the shop, but will in many cases convince them to become repeat customers. Conversely, if a customer is offended by the music which is being played in a particular shop they will most likely never give that retailer any business.

Grow your Business

In this way it can be seen that choosing the right music for shops can help to establish and grow a retail brand. If a shop becomes known for regularly providing an enjoyable ambience it will undoubtedly result in increased footfall. It is then simply a matter of converting those extra potential customers into sales in order to increase profits and grow the business. When music in retail is tailored towards a shop’s brand it can prove to be an extremely successful combination. Some retail business owners may take the decision to have no music playing in their shops at all, however market research suggests that a massive majority of consumers prefer to be in a retail environment where music is being played. It therefore seems logical that in order for a business owner to make a shopping experience as enjoyable as possible for their customers they will play music in retail stores whenever they can.

Retail Playlists Programmed by Experts

A decent sound system combined with a large selection of carefully chosen tracks is all that is required to create a professional, enjoyable retail ambience. Music in retail is such an important element of a shop’s success that any business owner should ensure that it is done correctly. Any investment they make in providing the correct music for retail stores will ultimately be repaid in increased revenue.

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