[vc_row][vc_column][vc_column_text]Music does not shelter you from rain, you cannot eat, drink, or mate with it, and it does not vanquish predators. Despite the intangibility of music, human beings have always prized it and they invest significant effort, time, and money to create it. There are several reasons why you should use background music in your pub.
Pub background music is important because it keeps people in your pub, which means they will drink more and consequently make you more money. Music keeps people in your pub because brain imaging in research has shown that emotional music engages the brain’s reward system. The brain imaging shows that “peak emotional moments” in music leads to the release of dopamine, a neurotransmitter that is essential for signalling in the brain. Without delving into neuroscience, music creates that “feel good” feeling and gives patrons a sense of happiness.
According to research by CGA who are pub-data specialists, pubs that have background music make 44% more money on average compared to those that do not. This figure rises to 60% over the weekend. Some people go to pubs is to listen to music that is professionally selected, music that they may not have heard at home or in the workplace while others go to pubs to request music that they may not have at home. This explains why jukeboxes have survived for so many years.
You should use pub background music because it allows you to build a character for your pub. As an example, if you want to target people over the age of 50 (who are more likely to spend money than teenagers and those in their 20s), deliberately select music that is 20 year old.
Background pub music is important because it encourages conversations. Patrons will not communicate comfortably if there is no background music and the people on the next table can hear exactly what they are saying.
According to a 2008 report titled “Alcoholism: Clinical and Experimental Research” by Nicolas Gueguen who is a professor of behavioral sciences at France’s Université de Bretagne-Sud, on average, people ordered 2.6 drinks and took 14.5 minutes to finish each drink when bar’s music was at 72 decibels and an average of 3.4 drinks which took 11.5 minutes to finish each when the volume was turned to 88 decibels. You could use the same strategy of fast-paced music to increase the quantity of alcohol consumed and the drinking rate.[/vc_column_text][/vc_column][/vc_row]